Drinking Drinking Water Preference among Students in UiTM Perlis using Fuzzy AHP

Authors

  • Nur Fatihah Fauzi Universiti Teknologi MARA Perlis
  • Syahirah Ali Munawar Universiti Teknologi MARA Perlis
  • Huda Zuhrah Ab Halim Universiti Teknologi MARA Perlis

Keywords:

fuzzy ahp, ahp, mineral water, mcdm

Abstract

Many customers around the world, particularly Malaysians, have turned to bottled water as their primary source of potable water. The research was performed to determine the best and most preferred brands of mineral bottled water available in UiTM Arau, Perlis in terms of its advantages and everyday mineral content. The decision-making method used by multi-criteria is the FAHP method as an approach to the problem of selection bottled with mineral water. In this paper, the mineral water brands bottled namely "Spritzer," "Bleu" and "Ice Mountain" are analysed and presented as sold in UiTM Perlis. The criterion given is price, availability, taste, water source, and packaging. Comparison is made between these three brands to decide which of these brands is more favoured and desirable among UiTM Perlis students based on the weight of alternatives regarding the criteria. The results obtained were that Spritzer has the greatest total score with a weight of 0.439. The analysis shows that the "Spritzer" brand is better compared to the other two daily life consumption brands, which weight is 0.439 with 5 criteria. Bleu, however, offers a better weighty flavour, 0.386 of those two brands of mineral water bottles. This study will benefit marketers and consumers by helping them make educated decisions on choosing the most appropriate mineral water bottled for consumption in keeping with their health concerns these days.

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Published

2020-11-02

How to Cite

Fauzi, N. F., Munawar, S. A., & Ab Halim, H. Z. (2020). Drinking Drinking Water Preference among Students in UiTM Perlis using Fuzzy AHP. Journal of Computing Research and Innovation, 5(4), 27-37. Retrieved from https://crinn.conferencehunter.com/index.php/jcrinn/article/view/143

Issue

Section

General Computing